BIGGEST I.T.V region – largest in Gt. Britain * population 13 million * spending £3,000 million annually

The region covered by Granada TV represents approximately 26% of the total U.K. market in the rich industrial heart of the country. You reach more people when you advertise on Granada. Write to us for further information.

Sales & Advertising Dept  149 Regent Street  London W1  REGent 8080 ・ Granada House  Manchester 3  DEAnsgate 7211

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VIEWERS INTO VOTERS

The holidays, sun-drenched or rain-soaked, are ending. It is back to work for miners and fashion models, for stockbrokers and ’busmen; and for politicians. Those who go in for politics most intensively – the 630 MPs, the active minority of the Peers – are still in recess: the Palace of Westminster slumbers, its Gothic dream broken only by the footsteps of an occasional tourist crocodile. But the MPs (and those who hope to supplant them) are already busy up and down the land; for this is the last long break before the next General Election.

For the same reason, there will be exceptional interest, not only among politicians, in the coming series of annual party conferences. It is fashionable to deplore electoral apathy; yet, in 1959, 78.7% of those entitled to vote took the trouble to do so. This time, something like forty-five million men and women will be on the voters’ registers; and several million of these will be young people voting for the first time. They will soon be starting to think not merely whether but which way to vote.

If any voter could attend all the conferences, he might be able to weigh up the parties’ claims objectively. Only political correspondents can do that (and not all newspapers are strictly objective!) The next best thing is to see and hear as much of them as possible on television – both the live transmission of the daytime sessions and edited extracts and interviews in the evenings.

For half-a-century the British people have had some sort of pictorial coverage of these conferences. But newspaper and newsreel pictures have focused mainly on the promenade rather than the conference-hall: statesmen paddling or licking candy-floss, or arm-in-arm in jocund unity, have more ‘still’ news-value than the rostrum and the delegates’ reactions.

It was for television to explore fully the human and social drama of the actual conference proceedings. This was done for the first time last year, when Granada broadcast, live and almost in full, the TUC Conference at Blackpool, the Liberal Party Assembly and Conservative Party Conference at Llandudno and the Labour Party Conference at Brighton.

The experiment was, by general consent, successful. ‘Ordinary’ viewers, as well as the keen minority, found these direct glimpses of politics in the raw unexpectedly fascinating. Nor did speakers show off to the cameras: they were far more conscious of the visible — sometimes turbulent – audience within a few yards of them than of the unseen millions.

Many who have already decided how to vote at the coming Election will want to confirm their judgment by watching as much as they can of this year’s conferences. For the uncommitted – the vitally important ‘floating voters’ – these TV dates are a must.

Granada TV will broadcast live transmissions from:

TUC Conference Brighton Sept 2—6

Liberal Party Assembly Brighton Sept 11—14

Labour Party Conference Scarborough Sept 30—Oct 4

Conservative Party Conference Blackpool Oct 9—12

Televise Parliament? Write Granada TV Manchester 3 for free copy ‘Prelude to Westminster’.

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Why not give your whole sales force 4 weeks holiday in August?

Perish the thought. With your salesmen out of action for a month, your competition would move in. Rival products would steal a march on you.

Couldn’t the same thing happen if you leave the month of August off your advertising schedule?

Or do you still cling to the legend that “nobody looks at advertisements in August”?

The facts and figures prove otherwise. Take television for example. In mid-summer, TV viewing drops off 15% at most. But TV rate reductions then average about 33%. Granada actually reduces rates by 45% in August.*

This means that only in August can you – or your competitors – reach so many viewers for so little money.

You could hardly choose a more wasteful four weeks to give your advertisements a holiday.

*And in Granadaland you get the biggest audience in the country.

What’s happened to the gentlemen’s agreement not to advertise in August?

Once, almost nobody advertised in August. It simply wasn’t done.

So why do many leading advertisers now book as much time in August as in May, June or November?

These shrewd gentlemen agree that the facts speak for themselves. In mid-summer, TV view ing drops off 15% at most. Yet TV rate reductions then average about 33%. Granada’s reduction is actually 45% in August.*

This means that there’s no other month in the year when you can reach so many viewers for so little money.

You’ll never get a better chance to speak to them.

*And in Granadaland you get the biggest audience in the country.

On England’s hot, clear, summer nights, nobody watches TV. Right?

Wrong. (Even if it were true, how many hot nights make an English Summer?)

We’re not claiming, of course, that TV viewing doesn’t drop off a bit in August. But people don’t change their deep-rooted habits from one month to the next. For most of them, watching TV has become part of a year-around pattern of behaviour.

That’s why many leading advertisers now book as much time in August as they do in June or November.

They’ve carefully weighed the facts and figures. In mid-summer, TV viewing drops off 15% at most — at a time when TV rate reductions average about 33%. Granada actually reduces rates by 45% in August.*

This means that there’s no other month when you can reach so many viewers for so little money.

Worth considering?

*Granadaland’s audience is the biggest in the country.

This is many people’s favourite holiday resort.

Many families spend their summer holidays at home. Watching TV is the nearest they get to getting away from it all.

Because these people are taking things easy, they are apt to devote more time than ever to their favourite TV programmes.

We’re not claiming, of course, that TV viewing doesn’t drop off a bit during the hot weather. Overall figures show that it does. But never more than 15% in August — just when TV rate reductions average about 33%.

Granada’s August rate reduction is actually 45%.*

If you are an advertiser, this means there is no other month in the year when you can reach so many viewers for so little money.

It’s hardly surprising that many leading users of TV now book as much time in August as they do in June or November.

*And in Granadaland you get the biggest audience in the country.

Bet you can’t guess in which month advertisers reach the most TV viewers for their money?

Unless you know, you’ll never name it.

It’s a month when many people are away on holiday.

It’s the month when, back in the old days, hardly anybody advertised at all.

That’s right. August.

Surveys show that during August TV viewing drops off 15% at most. At the very time when TV rate reductions average about 33% – and Granada actually reduces rates by 45%.*

Many leading advertisers have weighed these facts and figures. Finding there’s no other month when they can reach so many viewers for so little money, they now book as much time in August as they do in June or November.

It’s not too late to join them.

*And in Granadaland you get the biggest audience in the country.

The post Summer advertising appeared first on THIS IS GRANADA from Transdiffusion.

THEY BUY YOUR PRODUCT IN SUMMER TOO!

TV YOUR NEW EFFECTIVE FORCE IN SUMMER SELLING

You do not traditionally advertise your product in summer? Maybe you have been right — but now television advertising is available — think again.

This summer ITA Northern audiences will actually be larger than ever before — larger even than in November, December and January

Viewing hours in high summer average 84% of the winter level. On present trends the number of ITA homes in the Granada area should be half as many again by midsummer.

This means that the cost per 1,000 viewing homes will this summer be lower than you will ever achieve again. Purchasing habits are influenced on TV as much in summer as in winter.

DRAW THE RIGHT CONCLUSION*

*Summer time buying on Granada TV Network is wise, long term planning. To draw the right conclusion, take a pencil and mark this advertisement as a reminder to send for full facts about summer viewing in the North

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On November 4, 1958, American television viewers to the evening programmes of the Columbia Broadcasting System (CBS) saw the Coronation of Pope John XXIII which had taken place in Rome that morning.

For the first time in television history new equipment developed by Granada TV and the availability of BOAC Comet and Pan-American Boeing 707 jet airliner service to New York made it possible for recordings of the ceremony made by Granada TV at their Manchester TV Centre to be flown to New York for transmission by CBS the same evening.

This remarkable speed in the exchange of television programmes between countries thousands of miles away results from Granada TV’s development of *special equipment on which television pictures and sound recordings can in a matter of seconds be converted into the television lines system of any country. The recording can then be transmitted without further processing immediately it is received by the overseas television broadcaster.

The television coverage received from Rome through the Eurovision link was recorded and converted by Granada TV from 7.30 a.m. and the first recordings were put aboard the Comet leaving London at 11 a.m. due New York 4.35 p.m. American time. The final edited recordings were flown to Paris to catch the Pan-American Boeing 707 jet clipper leaving at 6 p.m. – due New York 9.30 p.m. American time.

Granada TV have thus opened up vast new possibilities in me international exchange of television programmes — we hope for the benefit of the people of the world.

*Used with the ampex recorder.

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More ITV homes than any other region

More ITV-viewing housewives and children

More ITV-viewing teenagers

More than 30% of Britain’s retail outlets

More than 30% of Britain’s national personal income is spent in Granadaland

Over nine million viewers

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Victoria Regina: four plays

Laurence Housman wrote 30 short plays¹ about Queen Victoria. They comprise a biography of her reign, from her accession in 1857 to her Diamond Jubilee in 1897.

Out of these 30 plays, Granada has produced four hour-long programmes which cover the ‘seasons’ of the Queen’s life. They will be shown on successive Fridays.

¹Published by Jonathan Cape.

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GRANADA TV NETWORK IS ONE YEAR OLD TO-DAY

Both the leading television audience research organisations† have made this a more eventful day by reporting that the ten programmes with the largest audiences in the Northern Region were all broadcast by Granada TV Network — week ending 21.4.57. The rate of growth of audiences to Granada TV during the first year is the fastest in the country, and today Granada programmes in the North reach more viewers than is achieved in any other single ITV Region. Viewers have made this a happy first birthday for Granada.

†T.A.M., Nielsen Television Index

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