They buy your product in the summer too!
Advertise on Granada in Summer 1957
THEY BUY YOUR PRODUCT IN SUMMER TOO!
TV YOUR NEW EFFECTIVE FORCE IN SUMMER SELLING
You do not traditionally advertise your product in summer? Maybe you have been right — but now television advertising is available — think again.
This summer ITA Northern audiences will actually be larger than ever before — larger even than in November, December and January
Viewing hours in high summer average 84% of the winter level. On present trends the number of ITA homes in the Granada area should be half as many again by midsummer.
This means that the cost per 1,000 viewing homes will this summer be lower than you will ever achieve again. Purchasing habits are influenced on TV as much in summer as in winter.
DRAW THE RIGHT CONCLUSION*
*Summer time buying on Granada TV Network is wise, long term planning. To draw the right conclusion, take a pencil and mark this advertisement as a reminder to send for full facts about summer viewing in the North
